When you first launched your website, it seemed to meet your needs and be an asset to the business. Over time, however, things change, and a website that once supported your organizational objectives will often morph into something that actually works against you achieving your business goals.
Has your business changed recently?
Businesses change over time. Maybe you've tweaked the business model. Maybe you've modified your core positioning. Maybe you've added a line of new offerings. Sadly, many businesses change their businesses in significant ways and leave their websites as is. When this happens, the website is no longer an ally in promoting your business goals. In fact, your website may even be working against your achieving your business goals because it's promoting the wrong things in the wrong way. If your website is no longer strongly supporting your organizational goals, it's a good bet that you're badly in need of a website redesign.
Are the websites of your competitors outranking you in the search engine results?
Alongside word-of-mouth references, search engine referrals provide the best avenue for traffic to your website and for new customer acquisitions that result from increased traffic. If the competition is outranking you, it likely means that they have implemented search engine optimization (SEO) best practices that you've not yet gotten to. You need more/better content and a better internal linking structure. To outflank the competition, you'll need to relaunch your website in an SEO-savvy fashion.
Does your site have a dated look?
If you objectively look at your site and determine that it has an outdated look, it is probably time for a redesign. A site designed in, say, 2001 will no longer look current in 2017. Web design standards and trends change over time, so it's easy to get to a stage where your web site design is out of sync with the times. When that happens, research indicates that site visitors will spend less time on your site and your customer acquisition via the web will slow.
Can you easily update content on your website without having to call your web designer?
Your willingness to update your website is often dependent on how hard it is to actually update. Make sure you align yourself with an easy-to-use content management system that allows for simple changes to your website. If you site is not built on top of a robust content management system, it's time for a new website.
It’s in Flash
If your site’s still in Flash, I hate to tell you, but it’s been outdated for the past 5+ years. Not only do iPhone and iPad not support Flash, but search engines like Google, Bing and Yahoo can’t read it, which means it’s terrible for search engine optimization. In addition, users have to install a plugin (and make sure they have the latest version) to see it, which really detracts from user experience. Flash is difficult to use, difficult to create and difficult to maintain. Luckily, those who love the look of animations now have HTML5 at their disposal. Developers no longer have to rely on Flash to create interactive, animated features, and the best part is that HTML5 is compatible with all browsers and smartphones.
You’re Embarrassed to Give Out Your URL
For any of the reasons mentioned above, or maybe for some reason I didn’t mention, if you’re embarrassed to give your URL out, it’s definitely time for a website update! Your website is an investment in the future success of your business, and it’s important to view it that way. Having a strong online presence is no longer optional. In addition, your website can be the vehicle that helps you achieve your goals of better awareness, more leads and ultimately more happy customers.
Small business does not have to mean small impact. With the advent of the digital age came an opportunity for small businesses to expand their reach beyond their local circle. Unfortunately, many small businesses have yet to realize the advantages that an online presence offers. Here are just five reasons that your small business should use a website.
A website is one of the most basic ways people learn about your business.
Today, when people need to get information, they consult the Internet. ith this much dependence for information directed online, even small businesses need high quality web design in order to get the attention of their target audiences. Even companies that earn most of their business locally can benefit from a website because people go online to look for local resources. For example, if they want to find a family doctor in their hometown, they will look online before they consult the Yellow Pages etc. And, if they hear about a great local business from a friend, they are likely to look it up online to find out more before they visit. By creating an effective web design, local small businesses can make the most out of these business opportunities.
A website gives your small business access to a larger audience.
As a small business, you are probably accustomed to partaking of a very small percentage of the potential business in your area. But, you are also likely to want to grow, and to grow you need more customers. With more than 3.5 billion Google searches per day, there is no better place to reach more potential customers than the Internet. No matter who your target audience is, chances are that you can reach greater numbers of them through online marketing (such as a custom web design) than through any other means. In order to access the large pool of potential leads and customers who are perusing the Internet daily in search of the products and services your business offers, you need a website. Your website will allow prospective customers to locate your business and learn more about you. As a result, you can expand your reach beyond the word of mouth or paid advertisements that you have been using to build business, making it possible to grow your small business in ways you had previously thought impossible.
A website gives your small business credibility.
A 2015 study indicated that 84 percent of people give more credibility to a business that has a website than to one that does not. This means that small business websites provide a legitimacy and, therefore, an appeal, that is difficult to achieve in any other way. Part of the reason that a small business’ credibility relies upon having a website is because websites are so common. There are very few reasons for a business not to have some sort of online presence. As a result, businesses that do lack a website are more likely to be viewed with suspicion as somehow unprofessional, incompetent, or too small to patronize. Building even a small website, on the other hand, indicates to consumers that you are ready and willing to serve their business needs.
A website is an affordable way to earn new customers.
A common reason small businesses give for not creating a website is a lack of funds. When you are operating on a tight budget, paying for web design and web development can seem like a daunting task. And, good web design project, and a good web design company, will require an investment. However, at the same time, over the long term, a website actually serves as low-cost way to earn new customers. For example, online marketing such as websites tends to generate customers at a tenth of the cost of traditional marketing. This means that you could earn 10 customers for the same price as you used to spend to earn one. With this kind of affordable cost, you can earn more profits and enjoy a greater return on your investment than through many other means. And that kind of affordability is great news for small businesses trying to make ends meet.
A website gives small businesses access to analytics.
Knowledge is power, and that power is accessible through effective web design and web development. When you choose to create a website for your small business, you get access to analytics that provide detailed information regarding your site and the people who visit it. For example, you can track the number of visitors to your site, the pages, they saw, how long they stayed on each page, how they found your site, what activity they completed on your site, and more. This information does more than tell you how popular your site is. It can also tell you things like which landing pages are most effective, which products are most popular, and which ad campaigns are having the most success. That information might also tell you more about what interests your target audience has and whether or not your business is doing a good job marketing itself to those target customers. Building a website is important for small businesses, no matter how small they are (even companies of one person can benefit from a website). By putting your business online, you can expand the reach and the impact of your business, allowing you the opportunity to grow. In addition, a website can help you to build credibility with your target audience, and provide you with valuable analytics to help you plan the future of your online marketing. The key is to start with a good web design company that can help you to flesh out your goals for your online presence and craft an appealing web design (and web development back end) that will help you make the most of your new site.